1) Write a definition of a passive audience:
This is the view that audiences passively take in information the media and that it has the same effect on everyone
2) Write a definition of an active audience:
This is more modern and generally accepted view
3) Write a definition of the hypodermic needle theory:
3) Write a definition of the hypodermic needle theory:
This is the suggestion that the audience are always passive and therefor take intended message from the producer as if it was injected into their minds
4) Write down a media product (e.g. TV show, newspaper or video-game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: The Times newspaper
> Why: It tells audiences important information about politics, the world and more
The 3 Vs:
VISCERAL PLEASURE: Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions.
VICARIOUS PLEASURE: Experiencing something through the characters.
VOYEURISTIC PLEASURE: Watching people e.g hidden camera shows / elements of reality TV like Big Brother.
4) Write down a media product (e.g. TV show, newspaper or video-game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: The Times newspaper
> Why: It tells audiences important information about politics, the world and more
PERSONAL IDENTITY:
> Why: It tells the audience a celebrity who is inspiring others and they want to be like them
> Why: It tells the audience a celebrity who is inspiring others and they want to be like them
DIVERSION/ENTERTAINMENT:
> Why: That u might find something interesting and that you wouldn't do in your normal life
> Why: That u might find something interesting and that you wouldn't do in your normal life
RELATIONSHIPS:
> Why: They are informing the public about famous couples relationships. So if that when you have respect for someone and they do a great thing so u start to build care/love for that person.
> Why: They are informing the public about famous couples relationships. So if that when you have respect for someone and they do a great thing so u start to build care/love for that person.
The 3 Vs:
VISCERAL PLEASURE: Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions.
VICARIOUS PLEASURE: Experiencing something through the characters.
VOYEURISTIC PLEASURE: Watching people e.g hidden camera shows / elements of reality TV like Big Brother.
5) Re-watch the clip from Blue Planet below and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
It informs people about the planet and wildlife. This spreads information about endangered species and helps others learn about it. When people start to learn about this topic more they will start being more understanding about it and will understand it more. This helps the person experience the feeling of being with the animals the video showed.
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