1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
- Picture of the product: communicates what the product is and what the company is selling
- Colour scheme: attracts people and communicates how the brand wants to be represented
- Logo: shows the product name/icon
- Slogan: represents the brand
2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
It is their slogan 'taste the rainbow'. This shows the audience that the sweet may be fruity and is colourful
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