1) What key conventions of TV advertising can you find in the Galaxy advert?
Narrative, slogan (catchphrase) and sound + dialogue
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
That it is a better option. This is because she chose to go in the car rather than go on the bus and she also decides to eat the chocolate in the car.
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
This is because it adds a sense of nostalgia to the advert ( as she was very famous and well known actress in the 50s-60's)
4) What is intertextuality?
This is when one media text references another media text.
5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey is represented as a pretty and nice girl wearing a dress and has a lot of make up on.
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
Hero (or protagonists) - Chauffeur of Audrey Hepburn
Heroine (or princess - Audrey Hepburn
Heroine (or princess - Audrey Hepburn
Doner - Bus driver (donates his hat)
Helper - Chauffeur's car
Villian (antagonists/false Hero) - Fruit/ fruit car
1. Equilibrium - Audrey Hepburn Travelling through Amalia Coast (Italian Village).
2. Disruption/Disquilibrium - Fruit Car stops bus and disrupts Audrey's journey.
3. New Equilibrium - Audrey Hepburn gets into Chauffeur's car and continues her journey.
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Audrey Hepburn is being represented as heritage, classiness and elegance.
Audrey Hepburn is being represented as heritage, classiness and elegance.
9) What representations of gender can you find in this advert?
Men and Women
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
Women – feminine attire, flirtatious, Propp’s Princess’s, trusting
Men – working, Propp’s helpers and hero’s.
Time :1950's - Friendly, slow-pace of life, simpler times
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