1) What does BAME stand for?
Black, Asian and minority ethnic
2) Why is there a need for blood in the BAME community?Because they have the cure in their blood for sickle cell.
Donate blood
4) Why is the advert called 'Represent'?
The advert wants you to represent yourself.
5) Why have the producers chosen famous BAME celebrities to feature in the advert?
One of the three well known people who appear in this advert is Lady Leshurr she is famous for her rapping. Another well known person who appears in this advert is Ade Adepitan who is famous as a basket ball player and a TV presenter.Finally Kanya King is famous for being the founder of the MOBO awards.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
The slow-placed long shot of 3 empty chairs at the end of the advert represents the 3% of people who don't donate blood.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
The slow-placed long shot of 3 empty chairs at the end of the advert represents the 3% of people who don't donate blood.
7) How does the advert match the key conventions of a typical urban music video?
One key rap music video convention is the advert is that it is mainly black people in the rap video.Another key convection of this video is that they are in multiple different areas with people doing multiple different things.
An oppositional reading from this advert that people could find offensive is that no black or asian people are donating blood this could be offensive because black and asian people could find this racist because some are donating.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
One of the CLAMPS is the 3 chairs at the end which connotes the 3% of the BAME community that donate blood.Another CLAMP is the lighting at 0:44 with a woman alone with all black around her which may connote that she alone or her race alone are not donating blood.Finally at 1:05 there are only black people connoting how the black community also needs to donate blood.
One of the CLAMPS is the 3 chairs at the end which connotes the 3% of the BAME community that donate blood.Another CLAMP is the lighting at 0:44 with a woman alone with all black around her which may connote that she alone or her race alone are not donating blood.Finally at 1:05 there are only black people connoting how the black community also needs to donate blood.
One stereotype that has been subverted is that woman cannot be violent this is subverted at 0:25 with a woman boxing.Another stereotype being subverted is that disabled people cannot play sports this is being subverted by showing Ade Adeptitan a disabled basketball player.Finally another stereotype is that woman cannot work in offices this is being subverted by showing Kanya King.
Comments
Post a Comment