1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
A unique quality experience, unmissables entertainment edits, style everybody.
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
Heat readers are always in the know
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
Life hacks
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
Female/male: 90% / 10%
Average age: 37
Age profile: 52% aged 15/34
(14% 15-24, 37% 25-34)
Segment: 50% ABC1
Marital Status: 57% married or living with partner / 43% single
Media language
1) How are the cover lines written to make the audience want to buy the magazine?
They stand out and are relatable to readers.
2) What are the connotations of the Heat colour scheme on this particular front cover?
2) What are the connotations of the Heat colour scheme on this particular front cover?
Bright colours- romance
3) How are images used to create interest in the magazine? Find three reasons for your answer.
Paparazzi photos for those who enjoy celebrity drama, Bold makeup to stand out, facial expressions are random as they are paparazzi photos.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
Tatler: Only 1 person on front cover, Strict colour scheme, Has a main central image.
Heat: Many people on the front cover, Many colours, Many images
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
Dani, Liam Payne, Cheryl, Harry and Meghan, Giovanna, Posh spice.
2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Celebrities are represented as a bit problematic as they have paparazzi photos and are caught off guard. This may challenge stereotypes of celebrities as they are seemed to always look good and presentable but these paparazzi pictures don't reinforce that.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
They are seen as problematic and maybe a bit troubled.
4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
Only rich and higher class celebrities are shown no one below is shown.
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