Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
Older fans would enjoy a sense of nostalgia from the 1980s-style performance video throughout the whole music video. In some shots it looks like you are at a concert and it feels real as the arctic monkeys are performing live without editing or any auto tune.
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
They uploaded the arctic monkeys music on online sharing spaces and peer to peer to show others and share their music. After social media became a thing, their fans moved to social media.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They uploaded the arctic monkeys music on online sharing spaces and peer to peer to show others and share their music. After social media became a thing, their fans moved to social media.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They want them to think that they are authentic and real.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They performed at small venues and gave out free CD's of their music to people to build a fanbase.
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They performed at small venues and gave out free CD's of their music to people to build a fanbase.
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic monkeys are an indie band who formed together in school and have not signed to a label whereas BLACKPINK were formed by the industries and have signed to many labels.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic monkeys are an indie band who formed together in school and have not signed to a label whereas BLACKPINK were formed by the industries and have signed to many labels.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino, they sold over 157,000 copies in its first week. They chose an independent label as they could be creative.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
It is positive yet also negative. It is positive because through social media it is quite easy to gain traction to your music and gain success, but this is also not a good thing as there may be hate coming towards the artist and may discourage them from continuing to make music.
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