Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?
Pirate stations

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
There was a rule put in place to stop pirate stations. New station Radio 1 was relaunched.

3) What was pirate radio and why was it popular?
They played music all day and young people enjoyed it

4) Why did pirate radio stop broadcasting in 1967?
There was a rule put in place to stop pirate stations as they broadcasted in the sea in boats

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
The DJs from the pirate stations moved to Radio 1 and moved all their loyal listeners to Radio 1

6) What was 'needle time' and why was it a problem for BBC Radio?
The 5 hour period of when the radio station could broadcast music a day

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
They had educational, music and news broadcasts

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn. There was upset because pirate stations had to be shut down.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? 
There was pop music and young people enjoy that

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

The Light Programme (light music and entertainment and now Radio 2), the Home Service (News and current events, now Radio 4) and the Third Programme (Classical music, now Radio 3).

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

15-29 years old

2) Why did Radio 1 initially struggle to attract young listeners?

The broadcasting time was short and no pop music which young people liked

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Surveillance as there was news on the radio. 

4) How is the BBC funded?
Through the public buying a TV licence

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

The preferred reading would be that white men owned the radio companies and that they were more powerful.

The oppositional reading would be that only having white men in the radio companies is racist and sexist as women and POC should be represented in such a big industry