December mock exam: Learner Response

1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores.

WWW: Strong effort on TV section (A1) - attempting to analyse the CSP clip in detail

EBI: Your responses to the 20 mark questions are too generalised and not fully referencing the key words in the question or giving examples from the CSP's.

2) Use the mark scheme for this Paper 2 mock to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).

Non-diegetic sound: sound that the character can't hear but the audience can

Example: music, sound effects

3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

• The opening shot in the extract focuses on the omelette in Will’s hand – almost a close-up
• Camera angle is used in an interesting way in the extract. Will is often shown from a low angle which should suggest power or dominance. However, his expression and body language is very timid so in fact seems to further emphasise Lyra’s confidence.
• The wide shot and slow dolly/tracking through the open doors shows both characters together sitting at the table. This deliberately places both characters in the same frame as the conversation becomes more friendly and less guarded.

4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

• Will’s expression and body language is very timid which subverts masculine stereotypes. In contrast, Lyra’s movements and expressions exude confidence.
• Lyra’s costume subverts feminine stereotypes. It is blue, practical and does not emphasise her figure or draw attention. It helps to establish Lyra as a practical, confident character who is used to surviving on her own.

5) Focus on Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

• Although the idea of ‘teenage’ was not new, teenagers as a distinct category developed rapidly in the post-war years and was well established by 1963. The idea of the ‘generation gap’ as a social issue was still new and much-discussed.

• Media representations of teens/young adults usually identify this group by their attitudes, behaviour, language, clothing and music. There are many negative stereotypes of teenagers in television drama in which characteristics such as laziness, anti-social behaviour, inability to concentrate and self-indulgence are portrayed as ‘typical’.
• Many of the Doctor’s characteristics are stereotypical features of old age: eccentricity, grumpiness and short temper.

6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

user-generated content: content created by the user
Example: posting a post on Instagram

7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer.

•  There is an army of influencers: social media users and celebrities with large, devoted followings, who give their followers access to a carefully curated version of their lives. In this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool for selling products.
•  By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.
• Marcus Rashford demonstrates this with his commercial partnerships with Burberry, Nike, Coca-Cola and more. The fact he appeals to such mainstream brands is evidence of his power in the digital age.

8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.

• the relationship between technology, media industries and media products
• the ways in which the media re-present the world and construct versions of reality
• the ways aspects of reality may be represented differently depending on the purposes of the producers

9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.
4

10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)

Galaxy CSP, linking to the question more, key terminology