Paper 1 Assessment Learner Response

on
1)
MARK: 27/42 
GRADE: 6

WWW: a very successful attempt especially Q2+Q4 (unseen advert & Tatler)
EBI: revise industry q5+q6 and more narrative theories Q3.


2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
  •  The slogan is written in sans serif, bold white to contrast the dark setting
  • Darkness has connotations of dangers to be faced and makes it more dramatic
  • The brand name ‘Under Armour’ has connotations of battle and war being connected
  • to sport.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.
     
Todorov's equilibrium theory:
  • equilibrium= Audrey Hepburn on the bus
  • disequilibrium: journey is disrupted (villain)
  • new equilibrium: chauffeur (hero) saved Audrey Hepburn
Propp's character theory:
  • Audrey Hepburn = princess
  • Hero, villain, princess
Barthes enigma + action codes
  • Enigma = mystery
  • action= thing which progresses the narrative forward
Intertextuality
  • Reference to another text 'Roman Holiday' in which Audrey Hepburn is a star in.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.
  • formality/sophisticated, higher class audience
  • diversity
  • green colour scheme= fresh and new

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.
  • Star Power: most big-budget mainstream films and blockbusters will use Star Power to attract audiences to their film. The main star in Black Widow is Scarlett Johansson who is very well known and has established fans.
  • The importance of the Marvel franchise and the overall Marvel Cinematic Universe (MCU)
  • Section of the Marvel website with gallery, story synopsis, character posters, and opportunities to buy or stream the movie.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
  • Revise theories
  • Revise CSPs
  • Revise media terminology

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