Music video: Introduction

1) What are the key conventions of music video?
  • The style (performance, concept, narrative)
  • The camera.
  • The editing techniques (transitions, fast, slow)
  • The sound effects (non diegetic, diegetic)
  • Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?
 seeks and theorises links and connections between media texts

3) When did music videos first become a major part of the music industry?

1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV - music tv. They were important because it showed music videos.

5) How are music videos distributed and watched in the digital age?
On tv, streaming services, online

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